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Our Horses Wear Pants is an integrated outdoor and digital responsive campaign aimed at raising awareness of a South Carolina Blue Law. This campaign addresses a law pertaining to the city of Fountain Inn, where horses must wear pants. Our Horses Wear Pants consists of three outdoor ads, a responsive mobile site, and a desktop site, all addressing the Blue Law: Horses of Fountain Inn must wear pants.
Outdoor Campaign
Outdoor Campaign 1: Our Horses Wear Pants
Outdoor Campaign 2: Keep Your Pants On
Digital Campaign
Desktop UI
Mobile UI
Research
