AI-generated background using Adobe Firefly
Our Horses Wear Pants is an integrated outdoor and digital responsive campaign to spread awareness of a South Carolina Blue Law. This campaign addresses a law pertaining to one specific city called Fountain Inn where horses must wear pants. Our Horses Wear Pants consists of three outdoor ads, a responsive mobile site, and a desktop site, all addressing the Blue Law: Horses of Fountain Inn must wear pants.
Research
The archetype I established for this project was The Outlaw. I then researched and developed the personas that my campaign would be aiming to reach. My visual research consists of inspiration from Saul Bass, James Dean, and previous Levi's Campaigns.
Outdoor Campaign
The outdoor campaign for the ad council consists of a series of three billboards. One image dominant, one text dominant, and one that is equally weighted.
Outdoor Campaign 1: Our Horses Wear Pants
Outdoor Campaign 2: Keep Your Pants On
Digital Campaign
I deconstructed the imagery I created for the outdoor campaign and implemented it throughout my digital campaign. The development of this portion of the project began with the mobile site, and then the desktop.
Desktop Flat
Mobile Flat 1
